Body-positive. Sex-positive. Queer-friendly... Really, "anyone with questions about sex" - friendly. Walking out of the store you feel empowered.
I appreciate that the products they carry are good for your body. If you want sugar syrup that will give you a yeast infection, go to the grocery store. They give you good products. The give you proper care instruction. They have a wide range of literature on how to use their products. They also have great literature on any of your sexual curiosities.
At the least, stop in and try a mint chocolate vulva!