I'm not sure anything about the club or the people in it are PURE, but I love the place in spite of. They should just be ballsy and call the damn place VIRGIN.
Pure, located inside of Caesars is a must when clubbing in Vegas. Be warned, the trek from Valet through the casino is a bit of a journey. So you may want to rethink your shoes for the evening.
Been to Pure a TON of times and honestly they have some of the coolest bouncers ever. While every other place in Vegas employs jerks who think you owe them something.... Pure has done the complete opposite. The line is never really long or difficult, and you don't have to spend your drink money paying off a bouncer.
Once in you can either be in the heart of the club, on the dance floor and surrounded by the celebrity VIP booths. Or you can go upstairs to the rooftop portion of the club. The dance floor gets crowded. I get hot easily so I'm always upstairs. The views of neon-light laden Vegas goes very well with a blurry drunken view.
Last time I was here I was "tipsy" and freaked everybody who came close to me. Even walking down the stairs. Oh what joy!