I'm in love! All the reasons people have already said, but mostly because in my attempt to figure out how to put together a cheese tray that would please my book club and not embarrass me, I encountered several snobby, unhelpful, price-gouging cheese bullies behind the counters of stores with far less to brag about. I highly recommend this cheese shop to anyone who wants to be treated with kindness and courtesy while being introduced to really yummy cheese. I am eternally grateful that they did not make me feel bad for wanting to shop within my means. Global Cheese has gained a lifelong customer.