I don't know what the big deal is. The icing is too sweet, the muffins themselves really aren't that great and most of the time I go in I get a rude girl who really doesn't want to be there. I usually want to say "You sell adorable cupcakes to people all day long, why on earth are you pouting about it?" and I think I will if I have to go in again for a birthday or something.
It's over priced for the quality of cupcake. It's too sweet, and because of the size I get sick before I finish one. The muffin bit is really poorly mixed and has no real flavor to it. There really is no difference between the chocolate muffins and vanilla ones. If I have to pay that much for a dozen, I at least want the butter to be pot butter! (Edit: Okay- not really. But for that price I expect a little something extra, not just hype. I can get better cupcakes at safeway for a fraction of the price they're charging and they sometimes come with silly rings on them)