This store is see-it-from-space bright and about 5,000 degrees. And outside of coffee shops in Manhattan, I have never seen so many hipsters clustered into one space: all very friendly and VERY ready to help, mind you. I had an appointment to get my computer looked at (black screen of death, RIP Macbook Pro). The technician was quite friendly, sympathetic, and funny, but I got the sense (affirmed by a past employee) that the tech support department is very high-throughput, and degenerates quickly to helpful--but unwanted--suggestions that the sales department would be oh-so-happy to help customers find a new computer (or whatever product). I'm sure they would. Taken together, the store has a very high-pressure atmosphere that I'm really not a fan of, but the people I've interacted with are really great and good at what they do.