What can I say? Ulta is great. The people are friendly and ready to assist you with anything. It's no Sephora but at LEAST it's not so busy that someone can't take the time to answer a few questions about some bizarre new product you've never heard of. After all, isn't that the fun of it? Finding a new product that transforms you from that girl just running a few errands to walking out feeling like a supermodel and an inch taller? My what a new eyeliner can do for a girl.
The best thing about Ulta (IMO) is that they have a wide range a hairdryers from cheap to high end all plugged in on the back wall where you can try them out before you buy them. Ulta may fall off my radar from time to time but when my hairdryer goes out, this is my GO TO spot.