I had a great experience. After going to a dozen bridal stores and finding nothing like I really wanted I was about to settle for the best thing I had found. Than I walk into Becker's to find nearly the exact dress I had been describing on a mannequin and it was around $1500 and the other dress I had almost settled for was $2500. I didn't have an appointment but they fit me in. The sales person was sweet and took the dress down for me right away. I was thrilled and ordered the dress.
I also liked the bonus of 10% off if you get it altered outside the store. My dress needed minor things done so I opted for that and I took it to a seamstress I'd known and spent less on alteration than what I save on the dress.
I went to the dressing room after to have my bridesmaids try on dress and again a great experience. Tried on about a dozen dress with no pressure.