This place reminds me of the local sushi place that I lived above while I was teaching English in Japan. Nothing fancy, just good sushi that is not horribly expensive. Is it the best sushi in town? No. But it comes to you on a conveyor belt! How can you not like that.
They have a location in Tempe/Chandeler (off Priest/Ray) and it is also as good. But this one had the best selection I have seen since I started coming to this "chain".