Let me say this before I begin: I'm not much of a sushi buff. I'll eat raw tuna until the sun comes up, but I'm not much for electric eel in zesty pepper sauces.
That being said, Pure is about as nice on the eyes as a sushi spot could be. Tucked away in a suburban shopping center in north Scottsdale, it looks unassuming enough from the outside, but the inside is über clean, modern and trendy like you'd expect for the Grayhawk area. The décor is excellent -- think a winter wonderland in the desert, with white and blue hues and a stunning bar. Most people go here to see and be seen, but the food is decent as well.
Get the toro, deliciously fattening tuna belly flesh with a zesty dipping sauce. Skip the non-sushi items on the menu. I got the salmon fillet and was very disappointed: dry, rubbery and salty, with not a hint of freshness.