On appearance and customer service only. (Heard they have a vegan donut but they haven't perfected it yet so no treats for me today)
Super sweet welcome - greeted in front of the counter instead of behind. It smelled amazing and the donuts look beautiful.
The place has a mom and pop feel to it - no frills, old school counter and a classic open sign. The minimalist look tells me they focus on what matters: the donut. Anxious for the release of the vegan so I can taste the goods!