I would start by saying I had high expectations. I will also say they deserve some grace as the place just opened but they did make 4 of our 5 burgers wrong. Funny detail my 'shroom burger had 1 slice of mushroom on it. They did offer to remake the burgers but I just couldn't see throwing out all of that food.
As for the food. Pretty good burgers, juicy, good bun. reminded me of an old fashioned hamburger that you rolled yourself at home. But certainly not worth the price. Excellent fries, very crispy with choice of sauce. But again not sure about the $6 basket.
The decor and atmosphere is trendy and very "San Fransisco".
Overall I would have to say go across the 101 to Culver's. Though Culver's a much more conservative atmosphere, you will certainly have a better burger, better service and save 30% on your bill. If it makes you feel better donate the 30% you saved to the charity of your choice.