Pizza Brutta is indeed a cute and very well designed artisanal pizzeria. I use artisanal because they produce truly authentic and well made pizzas and don't go the route that so many others go with offering just weird pizzas with strange toppings and crusts. The pizza here always has the perfect amount of sauce, has a delicious thin crust, fresh toppings and hand stretched mozzarella. And as perfect as the pizza is here it's the sandwiches that I love the most, they are some of the best in Madison. Try the Caprese, Cosi has nothing on this places house made ciabatta bread.