I rent through Hertz all the time. I am a fan of consistency and ease of use. I get it with their Gold service. I was tempted to look for a better rate elsewhere this time so I searched Priceline, but they didn't beat my price with Hertz so I stayed with them.
At the airport, we were greeted by an employee offering to assist us in finding our way. He was so positive and helpful in getting us to a car, helping us decide which car to chose and even helped us with our luggage AND directions.
Great service that was not prompted by us or required. Thanks Hertz for giving me more reasons to be loyal!