Nice mixture of your cheap drugstore make-up and the fancy stuff. I don't know too much about the fancy stuff, but they're pretty helpful and most of the items they have open already and are happy to put on your face. It's kinda gross, but when I'm spending $30 to get some under eye concealer, I kinda want to make sure it's good. They're pretty down-to-earth and much less uptight than Sephora-ish places. Plus, they always send coupons in the mail.
I've almost always found everything I was looking for there, and then some. Tons of hair products and stuff I don't need, but end up buying anyway. It's a welcome addition to the sprawling strips popping up in Strongsville.