Having just moved to Southend I was happy to hear that this deli just recently opened. I'm originally from Long Island, New York so a good deli in Charlotte has been on my agenda for a while.
Roast Beef and Rye is going for the whole New York-feel and the decorations/paintings on the wall scream that. What appeared to be the owner was extremely nice, gave us plenty of time to make a selection and was enthusiastic about what they were offering. There are quite a few sandwiches to choose from on the menu but I ended up creating my own since it seemed easier than reading everything they had. I went with roast beef (of course) on a french baguette with cheddar cheese, lettuce, tomato, red onion and a horseradish mustard (or maybe it was mayo) spread. The spread was actually really good and complimented the roast beef well. Unfortunately I've become a bread snob over the years of sandwich eating and I wasn't incredibly happy with the french baguette. I found it to be tough and hard vs. crunchy and delicious which is the primary reason why my sandwich wasn't the best it could be in my opinion.
Many of the meats including the turkey, pastrami, roast beef, corned beef and a few others are all made in-house which is great to see. Typically if a deli doesn't carry Boars Head or make their own stuff in-house it is an excuse to walk out in my book. I had the the opportunity to try the roast beef and corned beef and both were very good with the corned beef being the better of the two. My girlfriend got the corned beef on sourdough which proved to be a much better bread choice vs. the baguette. There were several salads on display but I didn't have the opportunity to try either of them. I'll have to report back on the salads after my next visit.
I will certainly be visiting Roast Beef and Rye Deli again but will be making some alternate decisions; specifically my bread choice. I look forward to trying another sandwich here and hope to add another star when I do.