Trader Joe's is a hip, funk-tastic little grocery store. No where near as gargantuan as the typical stores have grown to. Not Joe's!
I like Joe's for several reasons:
1. Prices! Their prices are good. Not always the best in town but pretty close.
2. Quality! Joe's only sells the good stuff - even if it is generic, private label or what ever. If Joe's has it, its good.
3. Speed! I can get it in and get it out with out messing about. Joe's is a quick shop! Perfect for the professional on the go speed shopper.
4. Variety! Joe carries a lot of different stuff. I usually buy one or two new things just to broaden my horizons and add a little culture to my life.
5. PEOPLE! The employees really seem to have a genuine good time working there. It is refreshing.
Go shop at Joe's once and you will be hooked!