Loire's exactly what it looks like - a little french restaurant on Harbord. The food is done well, the menu rotates regularly, I've never been disappointed.
The service is often handled by one of the owners (French, from the Loire valley, hence... quite) and he is clearly just dying for you to engage so that he can tell you more about the menu and help you find the right dish. My advice is to roll with it. He remembered me as a regular on my second visit - clearly he cares.
Great wine list and with all due respect to my co-reviewer Whiskey L down there, I've really enjoyed their charcuterie.
Not 5 stars because the service can struggle when it's crowded, the tables are sort of packed in (ambiance!), and because I haven't been blown out of the water there. But I've absolutely never been disappointed - this isn't a 5-star that sometimes tanks and gets a 2 in my book, averaging down - this is an utterly reliable 4-star hookup.