This company has entered into the Las Vegas food market and I personally think they have badly judged the market. They seem to want to be thought of as a cross between a convenience market and a whole foods. They are neither.
Their pricing is high, much higher than Albertsons and Smiths. The produce we have had so far is not up to Whole Foods quality but they seem to charge on par with them. I went looking for advertised shrimp on sale. They didn't have what was advertised but had something called "brown shrimp" of the same size for even less. I bought it as recommended by the guy at the counter saying it was even better shrimp, time will tell. no sign of the product they advertised.
I am searching for a reason to shop here. Well something other than that the store was empty at 1:30pm on a thursday.
I find the employees friendly but I even saw places where you couldn't figure out the price of an item so I didn't even consider buying it.
I know they are new but they say they have been in business for over 80 years, they should have a better handle on all of this.
If they don't lower their prices, we will not be shopping there much.