Very friendly and professional staff. I've been there two times in the past three days and will probably go back tomorrow. We have a Bass Pro Shop in town and I always leave there disappointed. Sportsman's has them beat hands down on selection and service (granted Sportsman's doesn't carry boats or ATV's). Had my scope mounted on my rifle here yesterday. Nate B. knew his stuff (Bass Pro, one of the world's "premiere" outfitters doesn't even have someone on staff to perform this basic service).