My favorite aspect of the Cheesecake Factory is its dependability and consistency. The menu is large and incredibly diverse, yet everything I have there is always good to great. We're not talking gourmet excellence by any stretch, but for the price point I always enjoy myself there.
I'm also a huge fan of their curbside to go system, where you call in your order and they deliver it to your car. Very convenient and I believe it was the first restaurant to provide the service (at least it was the first that I noticed).
Oh yeah, and the cheesecakes are pretty damn good, too. You have to love the variety offered.