I've been going there for a number of years and it's a great place to be away from the 100 degree heat for awhile. I definitely agree with Craig about the aesthetics, it's an old rink, not flashy; it's homey to me -- reminds me a little bit of the McFetridge Sports Center in Chicago, but without the inside bar.
The only things I care about are (not necessarily in that order, but must be present):
* my skates are sharpened just right at the right price (yay!)
* a place to lock up my stuff, glide/fall numerous times on the ice, afterwards get a beer at the bar (tucked way in the back so the kids don't see it)
*consistently friendly staff
*happy kids and parents as a bonus (I don't mind lookin' out for the kids as they zip by me at 10mph)