I've been a customer of Sole Sports (and its predecessor, Scottsdale Running Company) since 2005. I was brand new to running back then, and had no idea what kind of shoe I needed. I met Lance the first night I went to the store and he was very knowledgeable and helpful.
Not only is the store great, but they do a fantastic job at building a running community. Emmet deserves a lot of credit for this. I've done a lot of group runs over the past nine years and have a lot of good memories.
I've been to the store a lot during the past nine years. I've seen Lance, Emmet, and the rest of the staff interact with customers too many times to count. They treat both their long-time customers (like me now) and first-time customers (like me in 2005) the same. They're honest, friendly, and very knowledgeable.
I highly recommend Sole Sports.