I remember eating at kenzo Ramen one day during the opening of Chatime and just chalked it up to being your run of the mill bbt joint. That is until I would see postings on my fb wall of the lineups and discussions about it.
So I checked it out for the first time a month ago. My cousin recommended the roasted milk tea with grass jelly. Since then, I've been hooked. If you get the rewards card you get a free regular tea after you buy 10. I've already filled it up.
I guess the thing that's hooked me is the roasted milk tea which you don't find at most bbt places. I also like the fact that you can customize the amount of ice and sweetness you want in it. Everyone has different preferences for that sort of thing, and to be able to adjust it to your specific taste is a big plus.
There's no street parking, but that doesn't seem to have stopped people from pulling over in front of the store and running in to order. On weekend evenings, the line of cars outside is comparable to the line inside.