I've heard a lot of hype, but I am not exactly impressed by my first experience here. Not sure when this location in the Arboretum opened, but the store is a bit on the small size with 3-4 tables (4 chairs a pop) inside. I can already imagine a huge line going out the door... but there wasn't one when I went (maybe it's a sign?).
They are unique from the other froyo places in that its not self serve and the prices do not depend on the weight of what you are inevitably going to stuff your face with.
Heard a lot about the new "salted caramel" flavor so I tried it... no toppings, and in a waffle cone. It was pretty good for the first couple of bites, but then I realized I had ordered too much. I forced it down (since I hate wasting food - let alone dessert!) but the whole experience left me a little wanting.