Um, yes, it's worth the hype.
Do not be deterred by the line-up. It's worth it and goes by quickly - why not pop by nearby The Communal Mule for a coffee while you're whittling time away?
Brunch here was definitely one of those experiences that was all encompassing goodness - great service, great food, and an all around glowing atmosphere of happy brunching folks (over yolks!).
Recommend: Sit at the bar, and chat with the bartenders.