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| - There are two bike shops to consider in my opinion when it comes to the Cleveland area. One is a well established franchise called Century Cycles and the other is this independently owned and operated shop in the heart of the small town of Bedford.
While I like Century (their $200 full overhaul tuneup makes a road weary bicycle seem like brand new and is worth every penny after a couple thousand miles), my preference is the Broadway Cyclery because of Mike the owner and mechanic. Every customer is treated like the most important person in his rolodex. He and his wife share fresh baked muffins and cookies with customers whether you're buying a new triathlon bike for several thousand dollars, a pair of handlebar grips for ten bucks or just looking around for inspiration. I've never felt pressured to buy a single thing, and on several occasions I've spent a half hour just shooting the breeze with him about tours he's gone on or great places to ride around town or the newest specialty utility bike he has in the shop. Make no mistake, if you want to find the rock bottom price on something, buy online, but understand that someday there won't be shops where you can go to be treated like a person instead of a transaction. The Broadway Cyclery also is fantastic in that they carry a wide range of product lines, including some very high quality brands that you can't find at a big box retailer in the area or even Century for that matter. I purchased a special edition Brooks leather saddle three years ago that to this day performs great and makes my road weary bicycle look 10 times classier than it did on the shelves of the store I purchased it from.
Mike is fair in his pricing and even offers limited gently used items (I scored some Specialized road shoes at probably 30% of what they would have been new and they were in great shape). As far as services, he'll give you a price quote, but he's the only mechanic I've encountered who will tell you if he thinks it's worth it. There was a time when I witnessed a rude customer come in looking for him to repair a bicycle that was in bad shape and they were apparently looking for the service to be rendered 1.) right away; 2.) for free or virtually free. Despite their lack of respect for his time, he did his best to do a quick fix but suggested that to get the bike riding properly and safely, he could fix it but they might be better off buying a new bike since the repairs would cost more than the particular bike would sell for new. It's this fairness and honesty that keeps loyal customers coming back. It's for these reasons that TBC is worthy of your business.
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