I like the place because it's independent and unique, the people are super friendly.
Good spot to hit for lunch if you're in the mood for something a little different but not too different from your usual lunch stops.
*Edit: I've just found out that they are under new ownership since I wrote the above review. Just had lunch there today & it was better than before - generous and fresh, I definitely don't mind paying an extra buck or two (vs. nationwide bargain sandwich shops) for higher quality and Incredible Subs tasted like quality to me.