The jewelry industry is very similar to mattresses and used cars, where as a customer you're presented with a confusing array of choice, terrifying markups, gimmicky promotions and sleazy salespeople. With that being said, I had a refreshing experience shopping with Jill and her staff. They were friendly, honest and attentive--and most importantly took the time to educate without trying to take advantage of my lack of information in this area. I would highly recommend checking out their shop as a first stop for any of your jewelry needs.