Oddly enough, I never shopped here when I was a student and lived in Madison, probably b/c I was on a pretty tight budget and I felt it cruel to torment myself and enter stores where I knew I would find a ton of cool stuff that I couldn't own...*tear*.
Fast forward to my working girl days, I finally stopped in here on a recent trip to Madison when everything was at least 30% off (I think they are moving locations or something)...score! My bf found some sweet deals on mountain climbing shoes AND a camelbak. Needless to say, he was pretty stoked! To top it off, the sales people were pretty nice, but, hey, that is to be expected of local Madison folk ;) Anyways, we both left big fans of this place although I don't know how I would feel if we weren't getting such good deals...hmmmm...