I am a fan. I stop frequently when in the neighborhood as I like their local and organic produce that they use for their food. Another thing that I like is the coffee refills and reliable wifi.
Their food is creative, diverse and evolving menu, especially their seasonal specials. I love earning the every day free bagel on your birthday month, their discounts for pick 2, bagels, free cup of coffee, or breakfast pastries.
I signed up for the mypanera rewards program early on and it does pay off. I love their online app and fast rapid pick up.
Another nice thing is the mini-scan card on my key ring.