I live just a block away from this place and it's insane how long people were waiting for this cake. Definitely some sort of herd effect where you see people lining up and so you figure you ought to line up too.
Considering how many staff they have working there and the long lines.. they really take their time.. and it's probably the least efficient bakery I have ever seen. they bake and package each cake like they're assembling a bouquet of flowers.
The cake itself is good.. it's light, airy and tastes nothing like I've had before.. like a cheese cake but also not. It's also not krispy kreme melt in your mouth I could eat an entire cake in one sitting good. Would come back more often if it didn't take so long.
Also they are cash only - who accepts cash only these days?! Get with the times.