Sushi on Bloor is always packed. Whenever I walk there, I always see the other sushi places maybe half filled while Sushi on Bloor has a lineup.
There's definitely a reason behind the lineup. The restaurant has a wide variety of sushi offerings for an extremely good price. Being located in the Annex with loads of students, it's no surprise why its packed.
With this place, you're essentially getting what you're paying for. The fish is mediocre. Fish in Toronto is certainly not the freshest (Vancouverites living in Toronto - we don't live near an ocean and we don't fish from L.Ont., get over it) but it still decent. The fish at Sushi on Bloor is nowhere near the best sushi I've had. The maki rice/fish proportion is way off and I once ate a piece of sashimi that I'm sure was just defrosted an hr ago.
Again, you get what you're paying for and when I have a massive sushi craving, this place satisfies it.
On the plus side - you get a scoop of ice cream. Win!