Probably my favorite grocery store. I used to be a Safeway shopper but see no reason to ever return there after discovering TJ's. Also, my food choices have recently become better and TJ's tends to cater to the health oriented crowd with their wide array of vegetarian and organic offerings.
The staff at this store is friendly and there is a good positive energy as soon as you walk through the doors. This store is often crowded but the line tends to move fast.