Definitely a shop for men. I stopped in looking for some beard wax (don't ask why) and while they didn't have what I was looking for you couldn't get a more dedicated bunch of guys trying to figure out exactly what I wanted. This could become one of those places to stop in once in a while just to see what's new and get a welcomed smile. I liked it and more importantly I like the attentive service. I would encourage you to check it out before it turns into a McCafe or something equally boring. Its about time we focus on supporting individuals instead of corporate giants when it is deserved and here it seems to be deserved.