Joe's No Frills is probably among the frillier echelon of the chain (it has both a fresh seafood and butcher counter) and certainly among the most ethnically diverse.
The primary reason to shop here are the extremely low prices on surprisingly high quality food staples - including imported items. Imported Italian pasta is regularly on sale for 99cents for 500g. A kilo of Italian cous cous for $2.49, etc. etc.
As far as amenities - well duh - no frills means pretty darn spartan. The overall place is clean enough although the shopping carts kind of skeev me out and could use a good few days in a bleach bath before they donated them and purchased new ones.
The biggest negative of the place is the layout. Inexplicably awful would be the best description. Since no marketing or merchandising theory from this or any adjacent planet adequately explains the layout, I would like to offer some plausible explanations:
A) Designed by someone who had never shopped in a supermarket.
B) Designed by someone who never ate food
C) 3rd place in local elementary school "Design a Grocery Store" contest.
D) "Now if we told you where stuff was then it wouldn't be a game"
Bottom line is it pretty much lives up to messaging - low prices and no frills. I'm never particularly looking forward to going there, not too happy to be in there when I am, the checkout process is unnecessarily laborious and yet - I shop there regularly. Damn their low prices and high-ish quality!