Okay, here's the deal about this place. It's a tourist spot, someplace you go when you're on vacation and want a novel experience. It's not someplace you frequent for drinks every weekend. It's a cool experience. You get to wear these gigantic coats, gloves and hats and hang out in the frozen bar for an hour or so. Inside there, everything is frozen, made of ice, and is kind of cool to experience. You sit on ice benches (lined with fur), drink out of ice cups and chill out for a bit.
Here's the money trap. You don't get to bring your cell phones or cameras inside. They have a photographer inside that takes all your pics, then you have to pay for them. Like I said, it's a novel touristy thing to do when you're on vacation. It's definitely an experience you should do once.