Sadu was a very inviting and low-key yet professional place. It's clean and the staff treats everyone like a friend. I took my 15-yr-old daughter to have her cartilage pierced, following bad experiences at Merle Norman and refusing to go to the mall to have this done. They do piercings only and made her feel welcome and comfortable. Also, she has had little to no pain and no trouble whatsoever with the piercing itself. Price is great, selection is vast and overall a great experience! I'm going next!