Madison has some excellent B&Bs, but beyond those, the options for "business" travel are the usual corporate econoboxes - major exception hotelRED. Looking as if it was airlifted into the West campus area direct from central Berlin, this hotel is the most "Euro" in feel I've found in the MidWest. Super arty decor in the lobby, huge (and opening!!!) windows, serious German plumbing, RED has it all. Add the good bar, mildly hipster clientele, super friendly staff and there's seriously no other place to stay in town