Not as snobby as some ive been into, and they dont sell you things that won't be good for the type of yoga you would be doing. They sold me a great mat for hot yoga, without trying to get me to buy THE MAT, which is close to 70, but instead the travel one which is around 40. They re overly perkyness about yoga kinda freaks me out, but thats just because anyone who is overly perky bugs me in general. Good store.