Three words: Sweet. Potato. Fries. Burgers are amazing also, but I'm not a big beefy fan. Hubby is though, and he can't shut up about this place. I'll admit, the cute shopping cart in which the fries arrive is adorable. Yes, that's important. But if the fries weren't to-die-for, it wouldn't matter as much. But they are! Atmosphere is cool/trendy/fun - but not pretentious. Chef Matt is super cool - Hi Matt! :)
I've only been once, so maybe we'll move up to 5 stars after further visits. I believe it was a Friday afternoon, and it was packed. Word is out and they are busy for a reason, so plan on patience or plan accordingly for your visit here. But do visit! It's worth it.