I absolutely love the concept of Pi Co - choose from a variety of fresh toppings and have your custom pizza made fresh right in front of you, watching it cook in the oven in under 90 seconds and have a pipping hot pizza ready to eat in no time.
I was fortunately enough to be invited for a tasting event here. There were quite a few people getting their pizzas as well, but I was pleasantly surprised by the speed of the process. The pizzas taste good too! Sure, you choose the toppings you like, but the crust for me is a very important part as well - it is nicely thin, and had the right kind of chewiness that I like. Their house-made tomato sauce is great too and they have two kinds to choose from.
I totally missed out on the fact they have truffle oil as an option as an add-on ($3 extra), otherwise I would have totally done it. Prices are definitely not bad considering it is a custom pizza place at Bay/Bloor - $9 for a margherita pizza or $13 for one with unlimited(!) toppings.
The only thing that is preventing me from giving this place a 5 star is that it is a bit on the small size (more geared towards take-out, but there are seats), and they don't have beer available (cold beer + fresh hot pizza = the bomb). The good news is that they are opening up another soon at Yonge/Eglinton, so here's hoping!
Hot tip: They are celebrating Pi day (March 14) by letting people craft any pizzas for only $3.14 from 12-3:14pm!