Fresh and Easy is not your usual grocery store. The concept seems to be to severely limit the amount of staff and thus reduce prices by saving on labor/wages.
With that in mind- I really like it. The store is smaller than a mega mart so options for some things are limited. The check outs are all self serve, and it looks like there are only ever 3-4 people working there at any given time. If you walked up and down every aisle shopping the whole store would probably take you 20 minutes.
Their meat/produce is actually pretty good and reasonably priced- no kobe beef but its not exactly garbage either. They have lots of pre-seasoned meats for fast meals and useful gourmet items like precut pancetta that you won't find at a Smiths.
They also oddly have a pretty big foreign food section - lots of British candy/food if you like that sort of thing.
The freezer section is pretty limited due to size- not a great place for getting frozen meals or any of that nonsense. They used to have really good sweet potato fries but have not had them the last few times I was there.
And they have golf cart parking!