Simply stated: Excellent customer service.
Have been a customer here for quite a while.
Had a busted tractor tire, not even from them, hauled it in on a busy Saturday with no appointment. The tire had punctures, but it was salvageable; they fit me in on a busy morning and managed to fix the holes and give it air. I expected to have to pay some fee...but didn't have to pay anything. They sent me home with a smile.
Just today I went for a free air check for my SUV. Before doing the air check, the young man asks if I want a bottle of water while I wait. Amazing service.