The 3 star average seems appropriate for this place. This new location is nice on the inside with light that shines in through many windows for a pleasant morning brunch. The Heck's signature coffee has a special cinnamon flavor recipe that is unique.
The brunch is good, however, the price/portion ratio is way too high for breakfast/brunch food, even of this quality. You should feel full from a typical brunch for $15-$20 but it was not the case. Though it's not my first instinct to go here, that doesn't necessarily mean I won't ever try it again.