Grand Opening day for the first centrally located Nordstrom Rack. Near the beautiful Biltmore area of Phoenix this location is located at Town and Country shopping center off of 20th street and Camelback. Doors opened at 9am with over 300 guest waiting patiently for the doors to open. The store had a welcome party at 7:30am with a DJ and refreshments to get shoppers excited. The main reason to get their early was to get an opportunity to win a 2,000 shopping spree with 90 seconds to race the racks and grab all one could get. Sadly only one lucky winner. Even though I did not win there was other exciting things going on. The store was well staffed with members of the team greeting customers and showing off some of the hottest buys for less. They also provided free samples of Netroguena products which is a line they carry in beauty.
As the doors opened they kindly welcomed each guest with all of the staff cheering everyone on as they walked in. There was another incentive for those who were up early to catch the great buys the store had 20 hidden golden hangers worth $100 each to use towards your purchase. It was a safe opening with plenty of cashiers, space and merchandise. The store was beautiful. Very organized and well stocked with the latest trendy fashions. Items were easy to find and within reach. There was something for everyone with different price points. I was very impressed with this location. The store did a wonderful job by being organized and ready. No long lines and plenty of parking. Bottle water was provided as it was hot but the lines outside the store were in the shade.
I see this location as a successful one as Nordstrom is known for their quality service and merchandise. We needed more shopping stores in the central area of Phoenix and this will be the next new place to be.