These people are the real #%$&ing deal. Honest locals with good advice and quality product, knowledgable in their profession: not some mall kiosk with an apprentice working.
I wear shitty Timex, but own a nice Gruen and a beautiful gold Seiko, and I don't let just anybody pull the case off the back and replace the battery. Easy job for this master jeweler, done in ten minutes for a great price. Gather your watches and go there - anybody else in town will do you worse, and you can shop for some nice jewelry while you wait. Support this independent local small business, that does it BETTER and for LOWER PRICES than the big corporate a$$holes.