Located right on the strip, next to M&M world, perfect if yo uare already next door spending money on the kids.
It's a big store, HUGE selection, all you tourist needs should get filled here.
Though I prefer the gift shops at the other end of the strip, you can get the same items for half the price at the end where the Wynn Casino is.
If you are only in this area, GCE will do, though it gets insanely full in here as well, prepare to wait a while to check out.