When I visit a brewery for the first time they get ranked against all the other beers I've had before. More importantly, they get a yes or no on whether I would recommend them to a beer snob visiting from somewhere else. BRI gets a Yes on that front. They also get added to the list of Breweries I Would Go Out Of My Way To Visit. There are way too many places that have popped up around the Phoenix area in recent years that make a mediocre to respectable beer but not of the caliber that would make them competitive against the premier places. BRI might be vying for the latter. Recommended.