Little Oregon is fortunate to have a hip coffee joint like this, right in the middle of the downtown. I don't live there and have only visited once, but I could easily see Firefly as being an integral part of the town fabric. It's one of the bigger coffee houses I've ever been to: spacious, bordering on cavernous. The usual assortment of eclectic/thrift furniture and for-sale art by local artists. There's even a small play area with toys for kids. The coffee's great (from Kickapoo Coffee in Viroqua) and there's a pretty good menu, including sandwiches and lunch items, though the selection of baked goods was a little meager when I visited. Definitely a place to check out if you're passing through town.