I love to see movies in the theatre, but I don't like paying those high prices.
This theatre has movies which have moved out of the normal first-run theatres, but slightly before the movies are released on dvd.
It's a great place to see basically any movie, if it sucks, at least you only spent a few bucks on tickets. And if it's awesome, you can go back for a second show!
Only caveat: some of the seats seem to be a bit broken, arm rests do not move.